Switching to Healthy Ingredients Is Riskier for Brands Than You Might Think

People want chemicals out, but alienating consumers is a concern

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As of Thursday, patrons of Dunkin’ Donuts could step into the shops and behold a small miracle—racks and racks of those dizzyingly colorful donuts, all of them chemical free. After much work, the donut chain finally gave the boot to artificial coloring (though some limited-edition donuts may still contain it).

“Eliminating artificial dyes from our donuts is an incredible milestone,” CMO Tony Weisman said in a statement, beaming that Dunkin’ will now furnish customers “with simpler ingredients while still delivering the delicious taste and vivid colors expected with our donuts.”

Does

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in