Under Armour CEO Runs a Full-Page Ad in The Baltimore Sun Addressing Pro-Trump Comments

Kevin Plank clarifies the brand's stance on diversity and inclusion

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Today Under Armour’s CEO Kevin Plank purchased a full-page ad in The Baltimore Sun to address comments he made last week on CNBC. In the interview, when asked about President Donald Trump, Plank called him a “real asset” for American businesses.

The comments caused a number of the brand’s star endorses, including Misty Copeland and Dwayne “The Rock” Johnson, to publicly denounce Plank’s seemingly pro-Trump stance.

The open letter, addressed to the city of Baltimore, attempts to clarify the CEO’s comments which Plank writes “did not accurately reflect my intent.”

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