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In a world of fake news and alternative facts, The New York Times is asserting the primacy and importance of the truth—and the role independent journalists play in searching for it, and telling it—in a big new brand campaign from Droga5.
Stripped-down TV, print, outdoor, digital and social ads tackle head on the sense of eroding faith in the knowability of the truth, and acknowledge that what’s asserted to be the truth in today’s hostile and oversaturated political media landscape is often just opinion, or even outright lies.
The
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