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It's not often you get to realize a childhood dream. And rapper Rick Ross just bought his—a Checkers franchise in his hometown, Carol City, Florida.
Curiouser still, the purchase has led to the creation of a tiny documentary, which the drive-through restaurant chain is using as branded content.
Checkers doesn't do celebrity endorsements, but apparently Ross' affection for the brand shone so brightly in his franchise application that the brand sensed an opportunity.
To get a sense of their options, client marketing director Scott Wakeman and Checkers agency Fitzgerald & Co.
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