Can Pizza Hut Outdo Itself With These Sitcom-Style Ads From Viacom?

Millennial spots extend core campaign

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Maladjusted millennial braggarts choose Pizza Hut. Let's all go there today!

Running on Viacom's cable-TV networks, this goofy campaign for the restaurant chain targets young adults, presenting folks who get their kicks by outdoing one another in various situations. The ads were created in-house by content unit Viacom Velocity and amplify the line, "No one out-pizzas the Hut," introduced last year in ads from Droga5.

"When we can get people to laugh, and often laugh at themselves, it really resonates," Ken Saji, creative director at Viacom Velocity, tells AdFreak.

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