Levi's PR Stunt Racks Up Butt Load of YouTube Views

Although Levi’s has a right to crow about the fact that their video “Rear View Girls” has generated seven million views on YouTube in just over a week, the beneficial PR results are still in question.

In the video, one of two New Zealand model-gals rigs her Levi’s with a hidden, rear-facing camera, so as to be able to replay and watch all the below-the-belt pedestrian glances generated by her shapely figure in Beverly Hills, Farmer’s Market, and at other LA sidewalk landmarks.

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