Glidden "Giveaway"

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The bad news: Well, we know the bad news (about the economy, anyway). The good news: At least we get a free quart of paint. That’s the stimulus program Glidden has developed to brighten the national mood, plus a bunch of walls. This spot, via DDB New York, gives the brand’s paint giveaway an energetic introduction as we see people trudging happily along (or, in one case, dog-sledding happily along) with cans of Glidden. The voiceover makes an indirect reference to the current hard times when it opens by saying, “Painting can be a great way of brightening our lives.”

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