Bugaboo "Ripples"

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Ad of the Day – 10/01/09
 Dutch stroller company Bugaboo recently joined the growing list of marketers in the Product (RED) family, becoming the first partner to contribute a percentage of the revenue from sales of all its products to a global fund to help support AIDS programs in Africa. This one-minute online spot from 72andSunny introduces the new relationship with the message “Go and good things happen.” The idea behind “Ripples” is to encourage parents to make an impact on the lives of families living with HIV in Africa.

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