Volkswagen Takes a Trip Back to the 1960s in Nostalgic Ad Saluting Its Free-Spirited Owners

When its buses and Beetles became cultural icons

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Ah, the 1960s. A time of social upheaval, political unrest and mounting unease about the future.

Sounds a lot like 2017, actually. But that doesn’t stop Deutsch from portraying the Nixon era as an idyllic age in this spot introducing Volkswagen’s People First Warranty:

https://www.youtube.com/watch?v=342QpEFmRpU&feature=youtu.be

Was that music festival supposed to be Woodstock? Where’s the free love? (The action in this VW Atlas ad from a few months back came closer.)

“We wanted to celebrate the emotional connection people have to Volkswagen—the soul of the brand and its drivers, their uniqueness, their optimism and their kindness,” Deutsch executive creative director Todd Riddle tells Adweek.

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