Nearly a year ago, Snap announced Spectacles, its high-tech sunglasses that records video, thanks to an integrated camera, from the wearer’s eye-level perspective. Spectacle’s branding potential has consistently intrigued marketers, as they can utilize the devices to create either organic or PR-driven buzz on Snapchat, Snap’s flagship property.
Burger King and Sainsbury’s are the first two Snap clients to use the glasses to shoot ads that appear on Snapchat. (Snap ran house ads, which were shot via Spectacles, on Snapchat earlier in the summer.)
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