IBM Is Curating Content Powered by Watson's Artificial Intelligence for the U.S. Open

Company debuts Watson Media at this year's tournament

Watson is quickly becoming a fan of tennis.

Already a digital savant of music, architecture and film, IBM’s cloud-based artificial intelligence is adding sports to its line of capabilities, starting with the U.S. Open in New York.

During the annual tennis tournament in Queens this week and next, IBM has set up a temporary control center in the bowels of Arthur Ashe Stadium, where it’s using Watson to analyze video and audio in real time to understand the game and the fans while cutting content in real time that’s then served up on the United States Tennis Association’s platforms.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in