Some Small Indie Shops Are Tossing Out Time Sheets. Will the Movement Catch On?

Work is valued, not the time it took to create it

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Nail Communications, a Providence, R.I.-based shop that counts New Balance and Stonyfield Farm as clients, decided this summer to take the radical step of doing away with time sheets. The independent shop joins Anomaly, which boldly made this move when it opened its doors a dozen years ago, as well as Nashville, Tenn.-based Bohan Advertising. Next year, Alaska-based Spawn Ideas plans to do so as well.

While time sheets have been used forever to track client work, they are considered a major time suck.

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