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Be careful: If you buy a designer dress and a leather biker jacket at British discount chain T.K. Maxx, you'll soon find yourself regularly practicing ballet on a motorcycle—just to match your beloved outfit.
It's the absurd, entertaining conceit at the heart of a new ad for the retailer (known as T.J. Maxx in the U.S.) created by Wieden + Kennedy London. A young woman daintily balances on the tail of her heavy black bike while popping a wheelie and spinning circles in slow motion.
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