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A packed bar is a lot like the prom. You look forward to having this epic night, but most of it is spent waiting in line for one thing or another.
It's a problem tailor-made for brand-hacking. With help from AMV BBDO, Italian alcohol brand Martini has created the Smart Cube, a piece of connected "ice" that tips the server off, via Bluetooth, when your glass hits slurping point.
On its face, it's perfect for getting sloshed: The Smart Cubes are marketed as a way for waiters to bring you a full new drink without you ever having to leave your seat … or even ask.
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