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Diversity has been an explicit theme of more progressive advertising for some time. But this ad takes it to a new level—featuring a parade of Australians from different religions and cultures, and with various physical looks and abilities, all to sell, oddly enough, Australian lamb.
"What's the best thing about diversity? Everything!" says the client, Meat & Livestock Australia. "So let's all unite with the meat that doesn't discriminate—lamb." The hashtag is #unitedwelamb.
That product connection is pretty dumb, and the spot itself borders on parody of the very ideas of acceptance that it's promoting.
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