#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
McDonald's is celebrating its "all-time favorites" with a campaign that tells us just how much everybody loves Chicken McNuggets and strawberry milkshakes—without saying it outright.
Each print ad, from Leo Burnett London, features a dead-simple shot of a classic McDonald's food item, just above a search bar with a couple of letters typed in. What you're meant to notice is that the first autocomplete result is always the product's name … because people are way more interested in French fries than French kissing!
The campaign plays on the idea that a search engine's autocomplete feature will feed you what people are most often looking for.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in