Why Recent Grads Are Breaking Up With Blogs in Favor of Podcasts

Millennials shift to audio to build their personal brands

Bobby Hobert recently graduated from a small business school outside of Boston. Like many college students before him, his post-graduate plans were a little murky.

"Everyone was talking about what they were doing next," he says. "At 22, I still haven't necessarily found what it is I want to do with my life."

Hobert's dreams include starting a lifestyle brand, but he wants to build his credibility first. A few years ago, his instinct may have been to start a blog.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in