Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If you really love food, then you should probably be cooking, says this new ad from Danish butter brand Lurpak and Wieden + Kennedy London.
The remarkable 60-second spot argues that foodies should get off the couch, stop liking things on Instagram and reading cookbooks, and actually do the hard work involved in real cooking. And, oh yeah, use Lurpak butter while doing so.
The camera doesn't shy away from showing all the difficulty that goes into cooking—tears from cutting onions, sweating from pounding crab, having to thoroughly clean fish, etc.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in