For the Rio Olympics, Adweek and Sprinklr have teamed up to keep track of how brands are performing across major social media channels.
Following the results on platforms during the first week of the games from Aug. 2 through Aug. 8, it was noticeable how much more frequently men mentioned brands than women. According to Sprinklr's data, men accounted for 66.5 percent of all brand mentions on Twitter, Instagram, YouTube, Google+ and other channels.
During the most recent week (from Aug.
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