Bud Light has brought back its team-specific cans for the 2016-2017 NFL season. The beer behemoth has partnered with 27 of the 32 NFL teams on distinct can designs, which got a minimalist makeover from design firm Jones Knowles Ritchie.
The streamlined look is intentional, according to Bud Light's VP, Alexander Lambrecht: "A lot of the design language that we've been using ever since we introduced the new design has more single-minded, much more simple sophistication, much more celebrating what we want to celebrate."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in