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When it comes to pushing the envelope and striving for huge innovation, Madison Avenue’s got nothing on Toronto. Unexpected, eye-opening approaches abound across efforts for everything from Down Syndrome awareness and soft drinks to tires and hip-hop music.
‘Down Syndrome Answers’
When you want to know about a subject, you ask an expert. That simple notion informed “Down Syndrome Answers,” FCB Toronto’s landmark 2016 campaign for the Canadian Down Syndrome Society. In this particular case, the experts were people with Down Syndrome, and, across 40 videos, they answered commonly Googled questions covering virtually every practical aspect of the genetic disorder.
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