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For kids battling cancer, the relentless litany of medical tests, treatments, symptoms and side effects can be both confusing and demoralizing.
A fun new augmented-reality mobile app from the Pediatric Brain Tumor Foundation and agency RPA aims to address both of those points by helping educate and lift the spirits of the 300,000 children diagnosed with cancer each year.
A continuation of a campaign launched last year, it features a cast of animated characters—The Imaginary Friend Society—offering upbeat words of encouragement to users.
Kids can pop open the app on a tablet in the hospital, for example, and get a quick pep talk from a lanky, three-eared talking rabbit wearing big eyeglasses and a bow tie.
“You’re
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