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The best print ads often make you look twice. A perfect example? This campaign for KFC Hot and Spicy out of Hong Kong.
In a clever and well executed set of ads, Ogilvy Hong Kong replaces fire in photography—shots of the Space Shuttle, a rocket-powered race car and a group of Power Ranger stand-ins—with blown-up (in more ways than one) images of spicy fried chicken.
There’s not much to the concept, spotlighted by Campaign Brief Asia, but in this case that’s a good thing.
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