Bud Light's King Gives the Worst Battle Speech Ever in the Latest 'Dilly Dilly' Ad

W+K's campaign goes beyond the castle walls

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Every great king eventually gives a great wartime speech. Think of Henry V at Agincourt. Or William Wallace at Stirling Bridge. Or … the Bud Light king in Wieden + Kennedy’s “Dilly Dilly” campaign?

Well, he tries. The Bud Light monarch isn’t quite as eloquent as his forebears, but to be fair, he does get the job done in the end.

The A-B InBev brand on Thursday unveiled its latest spot from Wieden + Kennedy New York featuring the viral “Dilly Dilly” catchphrase.

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