The Number of People Who Use Netflix Is Now the Same as Paying TV Consumers

Pay television subscriptions have been decreasing since 2015

According to a new report from PricewaterhouseCoopers, the streaming audience is growing—but in unexpected directions.

Fewer people are paying for linear TV than in previous years, but the number of Netflix users is rising. In 2016, about 76 percent of people paid for linear TV in the United States; this year, that number dropped to 73 percent, which is the same percentage of people who use Netflix. According to the chart below, pay TV subscriptions have been decreasing since 2015 to make room for cord cutters and cord trimmers.

While 75 percent of consumers with Pay TV say they can’t handle using over four services, respondents report that they pay more for video today than they did last year.

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