You Spend $249 a Year on War. This Stirring War Child Ad Suggests Better Uses for That Cash

Stranger Things' Caleb McLaughlin narrates Publicis spot

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Raising awareness about youngsters whose lives have been ravaged by military conflicts around the world is all well and good. But it’s not good enough for War Child.

The humanitarian organization wants money. Lots of it. Because only through funding can the group provide the life-changing services these suffering children desperately need to survive and thrive.

That’s the point of the charity’s first domestic campaign, which diverges from category norms and the harrowing tone of its past

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