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Jordan Spieth knows when to come in from the rain.
With the pro golfer's first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for the makeup date, the creative team, led by Wieden + Kennedy and RSA Films director Terence Neale, went to plan B.
Instead of showing Spieth reaching for a cold Coke on a golf course, they worked the rain-out into a new storyline and filmed him inside his trailer, executing various trick shots with items on hand to pass the time:
As for how much filmic fakery was involved, well, it's difficult to say.
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