Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It's a beautiful day in Safetyville, but not if you try to race a speeding train across the tracks or distractedly walk into its path while scrolling through Tinder. Splat!
That's the message in a scared-straight-style animated campaign from the Metropolitan Transportation Authority in Los Angeles, which takes a cue from the Cannes Lion-winning Aussie series "Dumb Ways to Die."
Given that the digital ads hail from the pop-culture mecca—Hollywood—it would seem the in-house creators could've at least added some catchy, original music.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in