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Oberto wants to change the way you think about beef jerky.
For the past two years, the Seattle-based brand's "You Get Out What You Get In" campaign is aimed to rebrand the snack from being a "guy thing" into something that's healthy.
"Some of the bigger brands, they were very focused on talking about this as man food as kind of this hyper-masculine snack," said Mike Ginal, Oberto's vp of marketing. "Not really talking about the benefits of the product."
So Oberto has been partnering with some recognizable pro athletes such as Richard Sherman, Rob Gronkowski, Travis Pastrana and Hunter Pence, as well as ESPN commentator Stephen A.
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