Travelocity Has a New Agency but the Same Old Gnome in 'Wander Wisely' Campaign

Campbell Ewald continues the journey

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Travelocity may have parted ways with the agency that created its famous Roaming Gnome character, but the pint-sized spokesman is still a fixture in the online travel agency's advertising—and now he's doling out advice on how to get the most out of a trip. 

Campbell Ewald launched its first ad for the brand on Friday after winning the account in September. "Do not mistake this for a vacation," opens the voiceover as a surfer in a wetsuit strolls down a boardwalk toward the ocean. 

"This is a journey—a journey where maps give way to meandering," it continues as a couple amble through a rolling valley.

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