Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Expedia and 180LA have done a nice job lately of thinking more broadly about the concept of travel, going beyond physical journeys into emotional, even spiritual ones. (Among its more memorable ads was the 2012 spot about the father's difficult journey to accepting his lesbian daughter.)
Now, the travel site is getting even more ambitious—and more social—as it travels back in time with a fun project around people's Throwback Thursday photos.
Between now and the end of August, Expedia is asking Instagram and Twitter users to tag their #tbt photo with @Expedia and #ThrowMeBack.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in