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Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts.
MLB is further along than the NBA, which last week hosted final presentations from R/GA, Translation and the incumbent, Goodby, Silverstein & Partners, according to sources. A selection is expected early next month.
New NBA chief marketing officer Pam El is leading that search, which Hasan + Co.
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