Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and users who have posted more than 98.4 billion items, at an average rate of 83.3 million posts a day.
And, for marketers that want to get their messages in front of millennial eyeballs, it seems like it makes sense to advertise on the Yahoo-owned microblogging platform.
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