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You've got a social media war room during the Super Bowl to generate that genius real-time tweet. But what about when llamas are suddenly, unexpectedly on the loose and the Internet is going insane? How do you respond?!
As it happens, this exact thing happened today. And as office productivity turned to mush, the brands' mettle was tested as everyone gawked at the spectacle on the Internet.
So, how did they do? Hit and miss. See below.
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