For the next six weeks, New Yorkers and Chicagoans will see ads from Foursquare on their commutes as well as in their smartphone-based social media streams. The multimillion-dollar effort is the mobile app's first brand campaign, and the food-driven creative clearly takes on Yelp and Urbanspoon.
"The ads really go after the idea that we all have different tastes and different friends," said Jeff Glueck, chief operating officer of the New York-based tech company. "We shouldn't always get the same recommendations.
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