Despite the flood of online and mobile games in recent years, GameStop remains set on owning the brick-and-mortar gaming space. But the retailer is leveraging mobile commerce with tracking technology like beacons to better understand why shoppers still like the in-store experience and which products they’re buying.
One of the first steps GameStop took with digital was the launch of a loyalty program in 2010 called Power-Up. Top-tier members in the program (who pay $15 for added perks) spend three to four times more than nonpaying members.
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