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If you're looking for a "no more tears" kind of shampoo commercial, I'd skip this nearly five-minute Chinese ad for Procter & Gamble's Rejoice from Leo Burnett Hong Kong. It's all about making viewers cry over true love … and silky, shiny hair!
Filmed in lush black and white by director David Tsui, the spot—a sensation in Asia, with this version reportedly being viewed more than 40 million times in the past month—tells the story of a young couple on the brink of divorce.
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