Brand of the Day: If You Like Bush on Pandora, You Could Get a Free One-on-One Concert

Streaming music service breaks second spot in series

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For a few lucky listeners, using Pandora can get you a personal concert with one of your favorite artists.

The Internet streaming music service today breaks the new ad below from twofifteenmccann. It features a handful of users who were suddenly invited, via FaceTime, to a one-on-one live-streaming performance by Bush frontman Gavin Rossdale immediately after giving the rock band a thumbs-up on Pandora.

It's the second execution in a campaign launched last month with a similar video featuring electric violinist Lindsey Stirling.

It's a clever way to amplify one of the category leader's core features—the algorithm that extrapolates an individual listener's tastes based on which songs he or she gives thumbs-up or thumbs-down ratings using the site's buttons—even if the campaign's title, "Thumb Moments," is a little wonky (perhaps too reminiscent of the old Steve Oedekerk series).

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