How Virgin Turned a Viral Story of Missed Connections Into a Customer Service Coup

Positive press and a happy ending, for the price of 2 tickets

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Sometimes when a business helps someone out of a tough spot, the good deed can be its own reward. But sometimes, it can also be a spectacular marketing move.

That's what happened last week in the U.K. with travel megabrand Virgin.

In case this story hasn't turned up in your news feed already, here's what happened: A 26-year-old woman from Birmingham, England, decided to surprise her boyfriend with a trip to Las Vegas for his 30th birthday.

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