Cup Noodles Goes Extreme in Latest Spot, Courtesy of Drones

Soup takes the beachhead

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If you’ve ever been a student, or strapped for cash, or both, you know Cup Noodles—the instant styrene cup of ramen that goes for around a buck. Cup Noodles appeared on U.S. grocery store shelves in 1972, but parent company Nissin is still peddling its noodles around the rest of the world. To that end, the company just launched a new ad in Brazil and, judging from the contents, it’s aiming for the same demographic that brought the brand success in the U.S.

Titled “You never know when you’ll get hungry,” the spot (via Dentsu Brazil) manages to hit on the brand messaging of convenience while also staying hip and relevant to a millennial audience.

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