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Marketers may want to fine-tune their advertising to target “jockettes” and “young metrosexuals.” These are the two largest teen segments, according to new behavioral segmentation created by Euro RSCG Discovery.
Euro RSCG Discovery teamed with American Student List, a youth and teen marketing data provider, to develop “Teen Segments.” The behavioral marketing segmentation identifies 11 key teen markets based on demographic and psychographic characteristics, which are meant to help marketers better target direct marketing communications to teens, according to Euro RSCG Discovery.
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