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In the case of a true disaster, how prepared will your family be? A bleak new PSA raises the question in ways that emergency managers hope will get Americans thinking.
Preparedness is the watchword in Deutsch New York's pro-bono campaign for the Federal Emergency Management Agency. The effort, released through the Ad Council and timed to coincide with National Preparedness Month in September, encourages families to devise emergency plans before catastrophe strikes.
"The first step to preparing for disasters is simple, and it's free—talk to your family and make a plan," said FEMA administrator Craig Fulgate.
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