Awesome Beer Cans Show the Pantone Color of the Brew That's Inside

Drink it up, designers

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If you always suspected that a pale ale would rate a shimmering, golden 604C on the Pantone color system, have a pint on me.

Spanish agency Txaber matches brew types with their Pantone hues in this stylish package design exercise. It's reminiscent of last year's "Beertone" cards that provided the exact color values of various beers in RGB, CMYK and HTML code. Here, however, we get simple, gorgeous cans and bottles that really let the shades of the suds inside shine through.

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