Germans Fight Neo-Nazis by Liking Their Facebook Page and Flooding It With Love

This didn't go over very well

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Sadly, there's still a Nazi presence in Germany. Recently, an organization named Laut Gegen Nazis, or Loud Against Nazis, decided to combat the hate with lots of love—or rather, lots of likes.

On International Holocaust Memorial Day, the group encouraged a diverse group of Germans (recruited by ad agency Jung Von Matt/Elbe) to like the NDP (the country's neo-Nazi party) on Facebook and then swarm the page with positive, anti-racist messages like "For a colorful Germany."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in