Sorrell Looks East and West

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NEW YORK What keeps Martin Sorrell awake at night?

By his own account, “China and the Internet.” That’s what the WPP Group CEO revealed during his keynote address this morning to attendees at the Media Convergence Forum here.

Sorrell’s speech, titled “A Global Revolution,” outlined what he considers the seven challenges facing multinational businesses against the backdrop of an ever-changing media landscape and the rise of China.

The first challenge is the current shift in economic power from West to East, according to Sorrell, which doesn’t necessarily suggest a decline of the West, he said, but “a balancing of the world economy.”





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