Izea's New Exchange Puts Social Media Reach Up for Auction

Buying influence online gets automated

Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange. Izea is launching its Sponsorship Marketplace today, moving its network of Internet celebrities, mommy bloggers and social media stars to an auction-style platform for advertisers to bid on their endorsements.

Izea CEO Ted Murphy said his company is embracing the same process that works for selling digital display ads on automated exchanges. Izea says it has 800,000 “content creators” who are active—and some quite influential—everywhere from Twitter to Facebook to YouTube, and thousands of advertisers looking to enlist their support in marketing campaigns. 

 

These types of social media promotions can be a murky area in advertising, one in which the Federal Trade Commission has taken an interest.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in