SEO 101: How to Find 9 Classes for PR Pros

BREAKING: Search Engine Optimization (SEO) is a thing. And it's not going anywhere. IN OTHER NEWS: You may want to learn a little bit about SEO before you get left behind. Traditionalists in PR are crucial to the betterment of this industry. The good ones are profoundly skilled at learning the client's needs, understanding the newsworthy aspects of those needs, and creating a story to tell journalists to take it public. Digital strategists in PR are crucial to the growth of this industry. These are the nerds who do much more than crunch numbers and talk with a lisp around cute girls. They research the algorithms and understand how to communicate those in layman's terms for clients -- and even our brethren in the cube farms. The majority of public relations agencies are not fortunate enough to have specialists. Instead, they employ a skilled team of generalists that lacks a certain panache for the platforms, a brio for how to bolster content, and a swagger for the SEO. And that's why SEO classes are a thing. As part of our public service to the PRNewserverse, we would like to offer you a list of proven schools of SEO thought that offer both classes and the cherished certification (and please, we know you love a certification to tote on your corkboard). Interested? Here we go: 1. Hubspot -- This is a free SEO "crash course" that provides one class a week for three weeks. And did we mention it's free. 2. SkilledUp -- Someone can either be completely self-guided or with the guidance of an instructor for $299 per month. 3. MarketMotive -- A comprehensive curriculum with nine different instructors all well-versed in UX, IA, SEO, and other acronyms for $399 (self-paced). 4. Yoast SEO -- Known as the "must-have" plug-in for all Wordpress sites, Yoast takes its algorithms out of a walk and brings it to you for $299. 5. SEO Certification (dot) Org -- DYK there is enough about SEO to fill 198 pages? Their training manual proves it. For as low as $89 to get an annual membership, you can read it. 6. Online Marketing Institute -- Certification here costs you (or your company) $859 but over the span of six months that culminates with a full exam. 7. Distilled -- You know a company is good at SEO when it can offer classes for $297 annually and provides access to more than 130 hours of content. 8. ClickMinded -- This is another digital company that is so certain about its offerings, you get the first 35 minutes for free (followed by a kind request for $485 for the rest). HINT: It's worth it. 9. MOZ -- The granddaddy of them all, and it's free. Five lectures in less than an hour. The basics of SEO couldn't be easier to learn.

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SEO 101: How to Find 9 Classes for PR Pros

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Shawn Paul Wood

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Shawn Paul Wood