Doritos Is Ending Its 'Crash the Super Bowl' Contest, but Not Before One Last Hurrah

Winner of 10th and final edition will work with Zack Snyder

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Over the last 10 years, Doritos' "Crash the Super Bowl" contest became a staple of Super Bowl advertising, offering anyone with an idea and a camera a chance at the big leagues by making their own 30-second spot. But the PepsiCo brand is putting the contest to bed with what it is calling its "most audacious" version of the contest yet. 

For the 2016 Super Bowl, contestants have the chance to win $1 million and the opportunity to work with Zack Snyder, director of 300 and Man of Steel, whose latest film, Batman v Superman: Dawn of Justice, will be released next March.

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