Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
We live in an increasingly virtual world. But some recent campaigns are getting almost uncomfortably corporeal.
Earlier this year, BBDO Proximity Thailand broke a stop-smoking campaign for the Thai Health Promotion Foundation that included giving people ink made from deceased smokers' diseased lungs and asking them to draw anti-smoking messages with it.
Then, Vangardist, a lushly produced men's style magazine based in Vienna, working with Saatchi & Saatchi Switzerland, printed an issue with ink infused with blood donated by HIV-positive volunteers, timed to the Life Ball annual HIV/AIDS charity event held there.
Meanwhile, Glorix, a bug repellent, working with BBDO Russia, kicked off a campaign in June for the blood donation network DonorSearch with an exhibition of miniature portraits painted in human blood drawn from dead mosquitos.
Vangardist's issue used ink infused with HIV-positive blood.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in