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ATLANTA McKinney + Silver has created a television and print campaign promoting an exhibit at the North Carolina Museum of Art.
The exhibit, “Defying Gravity: Contemporary Art and Flight,” is part of the state’s centennial celebration of the Wright Brothers’ historic 1903 flight.
According to group account director Denis Budniewski, the museum, one of the Raleigh, N.C., agency’s pro-bono accounts, was suffering from record low attendance. Traditionally, it would put out a flyer and a newspaper ad, he said.
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